Globally, Prime Video is releasing an upgrade that aims to enhance user experience and provide suggestions based on artificial intelligence (Gen-AI). This move should make it easier for Prime Video subscribers to distinguish between movies and shows that are free with their membership and other paid content, as the service is now providing more add-on subscriptions.
The enhanced personalized recommendations enabled by generative AI are the update’s primary feature. Users should find it simpler to locate content that is pertinent to them individually as a result. Users can also peruse information by categories, such as “Top 10 in India.”
Prime Video New Features 2024
- New animations, smooth page transitions, and zoom effects for seamless browsing.
- Simplified synopses for TV shows and movies, thanks to the utilization of Large Language Models (LLMs).
- New navigation bar that includes “Home,” “Movies,” “TV Shows,” and “Live TV,” as well as active Prime Video Channels add-on subscriptions.
- A new “Prime” destination will also be available in the navigation bar, which allows you to browse movies, and TV shows available at no additional cost with a Prime membership.
- Users can now browse, sign up, and manage their active add-on subscriptions directly from the navigation bar.
- A new “Subscriptions,” dedicated to managing additional add-ons and finding new options that are uniquely recommended based on users’ preferences.
- Clear indications of Prime and add-on subscription logos, like Lionsgate Play or Crunchyroll, will appear on the hero and title cards of a movie or TV show to help inform you about which subscription the content is coming from.
- ‘Live TV’ destinations will recommended 24/7 stations that will automatically start playing.
The global rollout, including in India, has begun today and will become available to all customers in the coming weeks. Prime Video has optimized the experience across all devices, including older models.